By: Maria -Paula

Biden-Harris 2024 this week announced “Never Left” a spotlight of President Joseph Biden’s concern featuring a new ad highlighting the president’s agenda to lowering costs for the America’s middle class.
The initiative calls to attention Biden’s roots, middle-class upbringing in Scranton and his administration’s record enacting cost-saving agenda.
The advertising campaigns mark a new creative focus of what Team Biden-Harris calls an historic,16-week, $25 million paid media campaign with a direct focus on the president’s cost-saving measures. 

“Never Left” will run on national cable channels and on TV in battleground states while targeting high-reach, general election audience programming. These include Dancing with the Stars, Bachelor in Paradise, top-ranking NFL programming, and high-rated local and network news adjacencies. The ad campaign is expected to reach key voters in some of the most contested states which include the largest and earliest funding amongst the people of color in Hispanic and African American media for a reelection campaign in history. 
 

“While MAGA Republicans pretend they’re fighting for America’s middle class, President Biden and Vice President Harris are actually delivering.
“Whether it’s taking on Big Pharma to cut prescription drug costs, lowering health care premiums for millions of Americans, or reducing energy bills for American families, fighting for the middle class isn’t an empty campaign promise for Joe Biden and Kamala Harris – it’s their political DNA,” said Julie Chavez Rodriguez, Biden-Harris 2024 campaign manager.
Rodriguez went on to say that the ad serves as an early reminder of the choice Americans will face next year: between MAGA Republicans whose agenda would give tax handouts to the ultra-rich at the expense of working people, or Joe Biden and Kamala Harris’ agenda for the middle class. The “Never Left” campaign will run on national cable news programming and on local evening news in the battleground states which include AZ – Phoenix, GA – Atlanta, MI – Detroit, Grand Rapids, Nevada – Las Vegas, NC – Raleigh, PA – Philadelphia, Pittsburgh, Scranton, WI – Milwaukee, Madison and Green Bay.